In this solo episode, Dave shares his POV on marketing with answers to a bunch of burning questions, including:

• Balancing Brand vs. Demand
• Working with the sales team vs. serving customers
• How to inject personality into your brand
• The most successful marketing campaigns Dave was a part of in his career
• How to plan and brainstorm good marketing ideas
• The biggest mistake marketing teams make
• How to structure a marketing team
• How did you know it was the right time to start your own company?
• How to best differentiate in a crowded competitive market with similar feature offerings

Timestamps

• (00:00 ) - - Intro to Dave
  


• (04:40 ) - - Balancing brand, demand, and customer-centricity in marketing
  


• (07:18 ) - - Infusing personality into marketing
  


• (11:38 ) - - Most successful marketing campaigns and why they worked
  


• (19:00 ) - - The concept of marketable moments and creating momentum
  


• (22:53 ) - - Marketing at Drift and Privy
  


• (24:47 ) - - How to plan and brainstorm campaign ideas
  


• (27:48 ) - - Biggest mistakes marketing teams make
  


• (29:20 ) - - Structuring marketing teams for different business needs
  


• (30:07 ) - - The journey to starting Exit Five as a company
  


• (32:30 ) - - Brand marketing versus demand marketing for scaling startups
  


• (35:08 ) - - Differentiating positioning in a crowded market
  


• (38:34 ) - - Closing thoughts

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***
This episode of the Exit Five podcast is brought to you by our friends at Paramark. You’ve heard it before – every B2B marketer’s top pain point is marketing attribution. It’s complicated, messy, and too often leads to fights with your CRO over whose lead deserves credit.

That’s where Paramark steps in. Their platform makes it simple to understand what’s driving results (and what isn’t) with tools like marketing mix modeling and incremental testing. No more relying on outdated click attribution or chasing UTM links. Instead, Paramark gives you actionable insights across channels, campaigns, and geographies to help you grow.

Paramark's founder & CEO Pranav has been in your shoes as a B2B marketer. He’s so passionate about solving this problem, he’s offering listeners a free brand assessment. Pranav will personally analyze your brand’s performance and share his insights—an opportunity you don’t want to miss.

Slots are limited, so act fast. Head to paramark.com/brand-consult to claim your spot. Trust us, this is worth your time.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more